Intranet Software for Marketing Departments
Marketing agencies and internal marketing teams are key stakeholders in an intranet project, utilising it for both an internal communications facilitator and a place for productivity. Our digital workplace software provides marketing teams with the tools for improving staff communication, increasing brand awareness, and aligning external and internal marketing strategies.Read our case studies
Manage your external and internal branding
Marketing teams are responsible for the aesthetics of your brand, both internally and externally. Our digital workplace allows team members to efficiently manage and align external branding with your company identity. Information management, version control, digital asset management, and image gallery apps help to control branding assets in all of their various formats and file sizes.
Internal comms is a core responsibility of marketing. By leveraging news channels, blogging, announcements, notifications and social collaboration tools, your marketing team can ensure their message targets the right people.
Modern intranet platforms are full of tools that really engage with staff. Claromentis provides a complete employee engagement platform with social networking, interactive polls, quizzes, surveys, forums, and instant messaging. Engagement is often one of the main KPIs on evaluating the success of the intranet, and your marketing team have key expertise to help with ensuring engagement is high.
Marketing metrics and reporting
As a department, marketing will accumulate and store a lot of data through surveys, Google Analytics, conferences, peer work, competitor analysis, and internal analysis. Our drag & drop CMS allows your team to build and design their own departmental pages and sites, to store and promote their crucial data. Our Business Process Management platform helps automate key marketing processes that require approval, such as external branding requests and content sign-off by upper management or clients.