As a small to middle-sized enterprise (SME) in the retail industry, staying ahead of the competition is critical for success. A retail intranet enables SMEs to transform their operations at a time when more retailers are migrating to online stores. By implementing a digital solution, SMEs can integrate the customer experience with their backend operations, while consolidating communication, processes, and sales data in a single, central location.
So, what are the challenges facing retailers and how can a retail intranet help to mitigate them?
Reducing employee turnover
According to recent research, the employee turnover rate in the UK’s retail sector is more than 57 percent and more than 60 percent in the USA – over four times the national average. This is why it’s vital that retail SMEs can implement effective countermeasures to improve the retention rate. An intranet can help you to create a more engaging and supportive working environment in which staff feel valued and empowered to contribute to the business’s goals, thereby reducing dissatisfaction levels.
The best retail intranet systems, such as Claromentis, can be accessed on smartphones, making them perfect for busy retail environments. Mobile accessibility allows employees to stay connected, access important information, and collaborate seamlessly, irrespective of their location or schedule.
Improving customer service
An intranet plays a vital role in improving customer service. With retail intranet software, your customer-facing employees can find key information faster and provide accurate and timely assistance to customers. Whether customers require product details, stock availability data displayed from an integrated system, or price information, an intranet ensures that staff have the resources at their fingertips to deliver timely customer service.
By enhancing service quality, you can make a positive impression on your customers, increasing their satisfaction and loyalty to your business.
Redefining training and professional development
Research reveals that approximately three-quarters of staff are willing to undertake training to remain employable, yet an equal number feel that sparse development opportunities prevent them from reaching their potential. Not only does this mean retail staff lack the skills and knowledge to deliver exceptional customer service, but it also drives down employee retention.
Intranet for retail enables you to provide high-quality online training and development activities, provide reminders for ongoing training, monitor employees’ progress and attainment, and issue certificates on course completion. Claromentis Retail Intranet offers a complete e-learning framework for all employees, including training records and learning pathways being accessible to all relevant employees at all times. By investing in employee development, you will foster a culture of continuous improvement and empower your team to deliver exceptional results.
An intranet platform increases productivity by providing retail staff with easy access to everything they need in one central location. From important documents, policies, and procedures to collaboration tools and communication channels, an intranet is a comprehensive resource that helps employees to fulfill their responsibilities.
Streamlined access to information reduces the time staff spend searching and eliminates unnecessary hurdles, allowing employees to focus on their core tasks and deliver better customer service.
Providing performance insights
Finally, retail intranet enables managers to measure the performance of their business. By utilizing analytics and reporting features, they can gather valuable data on different elements of retail operations, such as sales, inventory, and customer feedback, and instantly understand retail trends on easy-to-read dashboards. A data-driven approach facilitates informed decision-making and strategizing to improve the business’s agility, operations, and responsiveness to changing circumstances.