You’re an intranet manager. You’ve worked tirelessly for months on end to source the perfect intranet software, convince management buy-in, and get the system ready for launch day. But the thought of low intranet adoption rates keeps you awake at night – what if no-one uses it?
If you’re in this situation right now, you’re not alone. Intranet adoption rate concerns are as common as software developers who drink coffee (we should know).
Being prepared with a solid intranet strategy to encourage user engagement is of course the best way to go. But even the best laid plans can go awry. You can do everything right: you can set intranet objectives; assign content creators; communicate the new system; train power users; and more. But on launch day, the unthinkable happens. Intranet uptake was low. Cue chaos.
So what happened?
Login credentials can be a barrier
Believe it or not, something as simple as not having automatic login functionality can be a huge barrier for users of a new system. If the first thing users see of their new intranet is a login screen, it’s not exactly enticing. And unless they have their login details to hand, it’s going to take a good few minutes for staff to search their inbox and locate their given username and password, distracting staff and taking their attention away from the new intranet. In a world that’s suffering from app fatigue, intranet login details are just another set of credentials for staff to remember.
Constantly having to login to different applications is also disruptive to a user’s workflow. Productivity takes a hit after every interruption, with the average person taking 4 minutes to resume normal productivity levels. The intranet’s sole existence is to help people work smarter, but a clunky login process jeopardises this – which may help to explain underwhelming intranet adoption rates.
Streamline the login process with single-sign-on
Automatic logins, also known as single-sign-on (SSO), seamlessly grants staff access to their intranet based on their existing user details. Think about the times you’ve been signed into Youtube or Outlook without having to enter a username or password – that’s because you already logged into your Google or Microsoft accounts at some point, and your credentials are picked up automatically and allow access – without you really noticing.
That same functionality can be utilised on your intranet. Removing unnecessary barriers, such as manual logins, mean users can access their intranet seamlessly. By making the login process as simple as possible, this can help drive intranet adoption rates as staff will be unencumbered and free to experience their intranet instantly. Staff can focus on getting their work done more efficiently when their workflow is uninterrupted, which is really what a successful intranet is all about.