Delicate balance between keeping you informed or spamming.

Everyone knows that even in the era of web 2.0  and micro blogging today, email is still a powerful and extremely effective communication tool.

Our relationship with Email is a bit like a ‘love and hate relationship’. We love it because we don’t have to go somewhere to fetch or read the information, it is right in ‘my inbox’, and for most of us it is part of morning ritual, breakfast, cup of coffee and check email.

We hate it at the same time because our inbox tends to be very messy; there is no easy and reliable way to separate genuine emails we like, emails we hate, good or bad notifications and spam messages.

Not just quality of the messages, sometime we also have to think about frequency, and volume of information being delivered.

People sometime complain they are not being informed about important information, in our case recently our book keepers insisted that they need to know if any of the managers has approved overtime as soon as possible in real-time so they can authorize the payment immediately, without further delay.

Before it was lack of information but now take a look at this person’s inbox :

Email Full

OK that’s just too much information, the accountant is now complaining that the system is spamming them.

This issue made them realizes the consequences of their request. Sometime it is hard to imagine but what the differences can be simply by the frequency of the email you receive. Less than 5 a day seem acceptable but 50+ a day is just too much. Is it really ‘too much’ or it is a sign that system is working?

The fact is that each request is now visualized, and they can see what’s going on in real-time. It might be  just a  normal psychology reaction, who likes  to see the work has just piling up ?

The problem is where is the balance? Lets say 20+ a day might be OK for someone but it is too much for others. If we change the method for example using daily digest, then some people might complain they don’t get the information in ‘real time’ when they need it, or is it just our way to make ourselves feels better.

Tell us what you think…

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