Intranet software is an indispensable tool for businesses which fosters collaboration, communication, and information sharing within organizations. However, simply having an intranet is insufficient if you are to optimize the return on your investment. To maximize its effectiveness and continuously improve its performance, it’s crucial to utilize intranet analytics, such as Google Analytics, to gain invaluable insight into the software’s impact on your business and its contribution to productivity and efficiency.
In this article, we’ll explore five key benefits of using intranet analytics.
1. Understand how the intranet is used
User adoption is key to the impact of your intranet platform, yet in one survey only 13 percent of employees reported using the software on a daily basis. Intranet analytics provide valuable data on how extensively your staff are utilizing the platform, and for what purpose. By analyzing metrics, such as page views, document downloads, and user engagement, you can gain a comprehensive understanding of which areas of the intranet are most popular and which content resonates with employees. A detailed insight allows you to tailor the intranet’s content, design, and features to meet the needs of your workforce more incisively.
2. Enhancing your intranet’s performance
Analytics can help you to identify areas for improvement within your intranet. By tracking user behavior and interactions, you can pinpoint pain points and bottlenecks, and make informed decisions to enhance the platform’s performance. Using analytics also enables you to identify underutilized features or confusing tools, and then make necessary adjustments to optimize the user experience. As an intranet will help your team to work more efficiently and productively, it will pay to tailor it exactly to their needs and the priorities of your business.
3. Improve strategic timing for communications
Analyzing intranet usage patterns can reveal the times when employees are most active on the platform – data that can help you strategically time your internal communications. With 85 percent of employees saying they are most motivated when managers provide regular updates on company news, it is imperative that announcements aren’t lost in a jumble of emails or relegated to times of day when your team are engaged with other activities. Publishing employee newsletters or announcements during peak periods of intranet usage ensures better visibility and engagement while aligning your communications with employee behavior will significantly improve the reach and impact of your messages.
4. Workflow optimization
Intranet analytics tools enable you to measure and analyze the efficiency of your workflows. By tracking the time taken to complete workflows and identifying bottlenecks or inefficiencies, you can optimize processes to streamline operations. A data-driven approach allows you to identify opportunities for automation, implement process improvements, and reduce turnaround times, ultimately increasing productivity and saving valuable employee time.
5. Improving intranet speed
The speed and performance of your intranet plays a vital role in employee productivity. With analytics, you can monitor your intranet speed and identify areas where performance could be enhanced. By addressing issues, such as slow loading pages or excessive response times, you can ensure that your intranet functions optimally, allowing employees to access information and complete tasks efficiently.
Find out more
To find out more about the benefits of Claromentis intranet, please contact us for a branded demonstration and full proof-of-concept or download our Intranet Platform Overview brochure today.