There is no doubt about it, there are many benefits to working within a digital workplace, from improved workflows to stronger communication channels. It can be difficult, however, to measure exactly how successful a digital workplace is, particularly if you have just completed a digital transformation. Measuring the value of a business is a complicated task, and while endless reports of click-through rates and social media likes can be produced, these often do not provide a full picture to how successfully a digital workplace is operating. So we’ve put together a list of 7 effective ways to measure the success of your digital workplace:
1. Define your workplace goals
Before you can analyse how successful your digital workplace is, you must establish the goals and objectives of your workplace. For example, you may establish that innovation, productivity, employee engagement and adapting to new technology are the core goals of your workplace. Once you have established these goals, you can consider how well your digital workplace is supporting them.
2. Gather quantitative data
Those digital workplace goals you defined? Collect quantitative data related to each goal to measure how far you’ve met them. For example, if improving productivity was your aim, collect information about time frames and turnaround time on projects. Similarly, if employee engagement was a business goal, include data about employee retention. This will allow you to compare statistics and facts about your digital workplace against your workplace goals.
3. Collect qualitative data
To gain true insight into whether your digital workplace is successful, you must collect qualitative data alongside quantitative. There are numerous ways you can do this, such as sending out intranet surveys or interviewing employees one-on-one. Qualitative data will illuminate the statistics you gathered to measure your workplace goals and give you first-person perspectives into how successful your digital workplace is. Your employees may also be able to offer their own opinions about how your digital workplace could be improved, which will further benefit your business.
4. Look for improvements
With the data you’ve collected, you can effectively determine new strategies and initiatives that will help your digital workplace to be more successful. If, for example, your digital communication channels are not being used effectively because employees are unsure how to use them, you can schedule training sessions for your team, to ensure they can adapt to new digital processes quickly and efficiently. It is essential that digital tools and practices are helping your workplace, not hindering it.
5. Set benchmarks
Once you have collected data about how successful your digital workplace is, set a benchmark before you begin to make any changes. To set a benchmark, choose how you will continue to measure the success of your digital workplace. This could be through employee surveys or customer feedback, for example, and then select how often you will analyse these metrics, e.g. monthly, quarterly. This will allow you to easily and effectively monitor the success of your digital workplace as you move forward.
6. Think across departments
The success of your digital workplace can differ from department to department, or employee to employee. For example, an HR employee who sits all day at a desktop may have a completely different digital experience to an employee who works on the go from their tablet and phone. When analysing the success of your digital workplace, consider these elements and analyse the different components of your digital network on a case-by-case basis.
7. Identify connections
With a clear benchmark of success defined, it’s much easier for business owners to identify areas of their organisation that are more successful than others. For example, workplace data may reveal that millennial employees are better at adapting to a digital workplace or that employees who work remotely struggle with certain digital workplace practices. This information will allow an employer to adjust their digital workplace and fine-tune it to be more successful.