A consistent brand standards audit template for franchises
Standardize unit field visits and ensure every location aligns with your brand, visual identity, and customer expectations.
One template to uphold your brand
In the franchise world, consistency is king. Your customers expect identical experiences in every location, no matter whether they're visiting a store in London, Sydney, or somewhere in between.
Our configurable brand audit template enables you to measure and enforce this consistency.
Your field consultants and regional managers receive the same, approved checklist during their site inspections. All they need to do is fill in the form, attach evidence, and flag any problems. Once they hit submit, you'll receive all the information you need to monitor brand consistency and make informed improvements.
.png?width=90&height=90&name=QFA%20partner%20member%20badge%20(1).png)
%20(10)%20(1).png?width=1600&height=1000&name=Frame%20337%20(1)%20(10)%20(1).png)
1. Enter basic details
Auditors, regional managers, or selected representatives begin by entering their name, franchisee location, brand audit type, and date.
2. Complete brand checks
They can then work their way through a list of standards, including customer experience and visual identity/marketing checks.
3. Attach evidence
For every check, users will have the opportunity to upload photographic evidence or comments, either to prove compliance or illustrate non-compliance.
4. Automate notifications and actions
When an issue is raised, or a task flagged as non-compliant, the workflow logic will automatically escalate the incident to the appropriate team.
5. Track location compliance
As a franchisor, you can access a dashboard of pending, complete, or late brand audits and dig into individual unit logs.
6. Maintain a complete audit log
Claromentis will keep a historic log of timestamped submissions and evidence, which you can use for follow-up inspections.
Customize to suit your audit requirements
Do you insist on using customer greeters at every store? Or branded napkins that add character to your dining experiences? No matter how enigmatic your brand - or how stringent your standards - our audit checklist can help you enforce consistency across your locations.
Simply customize the template to meet your requirements:
- Change the form structure and layout
- Add or delete questions
- Customize form conditions, triggers, and workflow logic
- Escalate instances of non-compliance to the right team member or HQ department
- Ensure timely responses to non-compliance with custom service-level agreements (SLAs)
- Restrict visibility with granular user permissions
Are we the
right fit?
Schedule a 10-minute intro to see if
Claromentis is a good fit for your franchise network.
Trusted by 100,000+ users worldwide
Improve franchise brand management with our full FMS
The brand standards audit template lives within our franchise management software. This means auditors and franchisees alike have 24/7 access to resources that'll help them maintain (and measure) brand consistency.
- Store brand materials in a version-controlled digital asset hub to ensure everyone has access to current visuals.
- Build a knowledge base of SOPs, brand standards, messaging guidelines, and more.
- Deliver e-learning courses that educate franchisees and field inspectors on your brand and the importance of network-wide compliance.
- Enforce acceptance with your operations manual and policies with an AI-powered policy management application.
Access the full franchise process pack
The brand audit template is included in our convenient franchise process library.
Available to any franchise or multi-site organization, these customizable templates help you standardize and streamline operations with ease.
/Group%20395%20(1).jpg?width=1920&height=1200&name=Group%20395%20(1).jpg)
Coming soon: Locations
Set for release in early 2026, the Locations application will display data-rich dashboards for every franchisee in your system. Enabling you to view location details, gauge financial performance, and keep up to date with the latest internal communications.
Locations will also integrate with our library of franchise operations templates. Meaning you'll have readily available insights into brand compliance, royalty payments, and much more.
How our franchise brand standards checklist helps you
Standardize brand inspections
Without a repeatable process in place, unit inspectors and consultants may follow their own task list. This may result in inconsistencies not only in your auditing processes, but your brand experiences too.
A standardized template ensures auditors follow the correct checks every time, no matter the location. Plus, with digital assets accessible within the same platform, they can easily reference approved materials and spot inconsistencies.
Centralize reports and evidence
Enforce accountability
Enhance customer experiences
Monitor compliance across locations
Granular audit logs help you gauge consistency and compliance across each individual location, as well as your network as a whole. The result? You can pinpoint units or regions that face the most difficulties and work towards making informed improvements.
“Claromentis’s simple to use set of tools allows us to create a great looking intranet for our franchisees while giving them access to powerful tools for training and learning. The extensive permissions system allows us to control user access and enable franchisees to control their own sub-users and content creation areas. Customer support during the onboarding has been very fast and the online training has been invaluable.”
“Claromentis is a very good platform and we are very excited to use it for our 'Winkworth Hub'.”
“We are pleased to provide our valued franchise partners with secure and personalized access to the Viterma Intranet powered by Claromentis. This platform is designed exclusively for authorized users to facilitate seamless communication, collaboration, and access to essential resources within our franchise network.”
E-form and Workflow
Adapt the e-form content and structure to align with your branding requirements, and customize the workflow logic to ensure appropriate routing.
Notifications
User Permissions
Set granular roles and user permissions to restrict content visibility and/or display different audit checklists for different brands.
Audit Log
Claromentis records an auditable trail of brands audit submissions, evidence, and instances of non-compliance across your locations.
Franchise training and onboarding
Streamline franchisee onboarding, improve network compliance, deliver health and safety training, and more.
Franchise operations management
Automate repeatable processes, ensure seamless internal and external audits, and keep track of unit performance.
/pexels-edmond-dantes-4339476.jpg?width=1920&height=1280&name=pexels-edmond-dantes-4339476.jpg)
Franchise compliance
Distribute policies and enforce acceptance, safeguard your sensitive data, and improve regulatory understanding.
Franchise intranet and communications
Centralize communications, create one source of truth for documents and assets, and boost franchisee engagement.
Get a software overview.
Ready to see it in action?
Book a personalized demo of our franchise management software and configurable brand standards audit template today.
