Franchise360 vs Claromentis Franchise Hub: A Comparison For Franchisors

When it comes to choosing a franchise software solution, some franchisors believe that a simplistic CRM and operations tool is enough to keep the network ticking. Others understand the necessity of an end-to-end franchise management solution, kitted out with a branded intranet, targeted communications, trackable e-learning experiences, and fully customizable e-forms and workflows.

Today, we’ll help you weigh up both options: Franchise360, the stripped back option, and Claromentis Franchise Hub, the more comprehensive solution.

Communications, operations, development, training & onboarding all on a single platform

Find out more about Claromentis Franchise Hub

Introducing Franchise360 and Claromentis Franchise Hub

About Claromentis Franchise Hub

Claromentis Franchise Hub is an all-in-one franchise management software, built by Claromentis — a software company with over 25 years of direct industry experience.

The solution contains a comprehensive, AI-enhanced feature suite that handles every aspect of franchise operations management. Capture and develop leads; onboard, upskill, and inform franchisees; standardize operations and enforce SOP compliance; automate daily procedures; and keep track of unit-by-unit performance via real-time dashboards.

Claromentis is a registered IFA, QFA, and BFA supplier. Their customers include: Handel’s Homemade Ice Cream, Mobility 101, Pharmasave, Winkworth Estate & Letting Agents, and Leak Detective.

About Franchise360

Franchise360 is a franchise software that centralizes and standardizes franchise recruitment, communications, operations, and performance tracking.

The recruitment CRM, operations CRM, and support hub form the foundation of the complete FMS solution. Users also have the ability to request custom integrations, workflows, and add-on class management features.

The team behind Franchise360 have over 20 years in the franchising industry, and currently serve over 40 franchise brands. Customers include Home Loving Cats, Genie Tutors, and PawPals.

An overview of pros and cons

Software	Claromentis Franchise Hub	Franchise360
Pros	Franchisors appreciate the extensive application suite, comprising intranet, e-learning, custom no-code automation tools, knowledge and policy management, franchise development CRM, performance dashboards, and more	Integrated CRM for franchisees that simplifies lead tracking, customer interactions, and job scheduling
Pros	Secure and modern AI capabilities that are trained on approved operational knowledge, franchisee records, and brand IP	Optional class management capabilities to help class-based networks keep track of appointments, bookings, and student records
Pros	Customers like Winkworth value the ability to bring together and communicate with hundreds of disparate franchisees in one place	Reviews highlight the support from Franchise360’s customer support teams
Pros	Unlike other FMS vendors, franchisors can build their own automations and standardized processes — rather than forcefully adapt to inflexible templates	Transparent pricing
Cons	Some reviewers say the extensive feature suite and permissions system can take time to get used to	Very basic functionality, making it a poor choice for large networks or those wishing to consolidate their tech stack
Cons	Unlike Franchise360, the solution does not contain a franchisee-focused CRM	No integrated LMS or no-code business process automation software, as seen in Franchise Hub
Cons	A few apps require a refresh	Basic intranet that cannot be customized and minimal internal comms tools
Cons	Royalty Manager app is still in the development stages	Lacks any AI capabilities

How do Claromentis Franchise Hub and Franchise360’s franchise features compare?

The following vendor comparison has been broken down into 5 convenient comparison tables:

Communications and knowledge sharing
Standardizing and enforcing unit operations
Franchisee onboarding and training
Franchise development and expansion
Security, platform deployment, and vendor services

For each vendor answer, we’ve marked the response with a helpful symbol:

✅ Feature/capability included in the platform
➖ Feature/capability partially included and/or doesn’t meet many franchisor requirements
❌ Feature/capability is not included in the platform

1. Communications and knowledge sharing

Software	Claromentis Franchise Hub	Franchise360
Franchise intranet	✅ Franchise intranet boasting an extensive application suite, including news and blog channels, franchisee forums, project management spaces, SOP and policy management tools, and knowledge management libraries. Secure AI search, assistants, and agents are baked into the framework.	✅ Franchise360 contains a very basic intranet with document libraries, forums, task management, and franchisee helpdesks.
Custom themes, pages, and content experiences	✅ Build pages with drag-and-drop widgets, design intuitive menus, and customize network-wide and brand-specific themes using logos, color schemes, fonts, and imagery.	❌ No evidence of intranet themes, customizations, or page building capabilities.
News and announcements	✅ Share network-wide and targeted news articles and encourage two-way communication via integrated comment threads. Pop-up announcements with compulsory read-accept checks keep franchisees informed of any urgent updates.	❌ No purpose-built news, blogs, or announcement applications. Franchise360 contains very rudimentary comms features.
Franchisee-franchisee communications	✅ Build a collaborative franchise community and enable effective knowledge sharing with franchisee discussion rooms.	✅ Secure forums for franchisees to share best practices and connect with peers.
Targeted communications	✅ Personalize news, blogs, content, and document access with role-based permissions. Perfect for multi-brand and multi-region franchise networks.	➖ Role-based permissions infer the ability to segment and target communications.
Operational knowledge base	✅ House operational knowledge — including SOPs and checklists — in a searchable knowledge base with governance guardrails, useful FAQs, and generative AI capabilities.	➖ A document library with version control is included within the system, but Franchise360 does not offer any further feature details.
Policy and SOP manager	✅ One app that handles the complete policy and SOP lifecycle, with built-in AI assistance, content governance features, and enforced franchisee acknowledgement checks.	❌ No dedicated application for SOP and policy management.
Digital asset management	✅ Store up-to-date and ready to use brand assets, marketing collateral, templates, logos, and more in a dedicated digital asset management application. Permissions settings ensure franchisees only see the relevant assets for their location.	❌ No DAM capabilities.
People directories	✅ Fast access to user profiles across every unit and HQ team, with up to date contact details, skills, and training badges.	➖ Corporate and unit-level CRM databases, but no evidence of franchise network directories.
AI capabilities	✅ AI search, assistants, and franchise agents trained on approved in-system knowledge, including franchisee records, performance data, SOPs, and user profiles. The AI understands individual user permissions settings and protects/hides sensitive content.	❌ No built-in AI search and assistants.

2. Standardizing and enforcing unit operations

Software	Claromentis Franchise Hub	Franchise360
Custom e-forms and workflows	✅ Create bespoke e-forms, workflows, and automations using a powerful no-code BPA platform. This allows franchisors to automate any procedure or process, no matter how complex.	❌ While the Franchise360 team offers custom development services, the platform itself does not contain any no-code e-form and workflow building capabilities.
Configurable operational and compliance templates	✅ Franchisors can configure pre-built templates to streamline daily operations, including franchisee onboarding projects, store opening and close routines, compliance logs, and incident reports.	✅ Some configurable automated templates for lead nurturing, customer invoicing, job scheduling, and payment tracking. Users can add data fields, adapt workflow logic, and apply unique business rules.
AI-powered SOP creation	✅ Draft structured SOPs using approved IP and operational knowledge, either within the Knowledge Base app or via the paid-for Manual Magic AI® integration.	❌ No generative AI capabilities.
SOP and policy acceptance	✅ Ascertain SOP and policy compliance with compulsory read-accept mechanisms, and track real-time compliance results.	❌ No read-accept verification or compliance tracking workflows.
Document trained AI assistants	✅ Document-trained AI assistants are available in every file within the Documents and Policy Manager applications, helping franchisees better understand procedures and compliance obligations.	❌ No AI assistants within the document library app.
Royalty management	✅ Simplify sales reporting and automate royalty calculations with a configurable royalty management template. Claromentis is currently developing a more sophisticated Royalty Manager app with POS integrations.	➖ Some capabilities for automating management service fees. However, we were unable to find any concrete information around royalty management and calculation capabilities.
Location-based performance management dashboards	✅ Performance dashboards for every unit, containing sales data, compliance rates, training records, audit completions, site-specific SOP overviews, staff directories, and more.	✅Franchise360 contains customizable performance dashboards, highlighting insights into financial performance, invoicing, and jobs.

3. Franchisee onboarding and training

Software	Claromentis Franchise Hub	Franchise360
Learning Management System (LMS)	✅ SCORM-compliant franchise LMS software with; course and learning pathway creation; quizzes; automated triggers; course tutors; and progress tracking.	❌ Franchise360 does not include a franchise LMS.
Automated certificates and training records	✅ Custom, on-branded course certificates and automated training records that can be used as audit evidence.	❌ Not applicable.
SOP integration	✅ Use policies and SOPs, stored within the Policy Manager app, as course modules.	❌ Not applicable.
Events integration	✅ Blend e-learning experiences with face-to-face training sessions, workshops, and events. The LMS keeps a record of franchisee attendance for compliance and auditing purposes.	❌ Not applicable.
Onboarding projects and task lists	✅ Streamline franchisee onboarding and unit set up with a completely configurable checklist.	❌ No launch-gate project workflows for onboarding new units.

4. Franchise development and expansion

Software	Claromentis Franchise Hub	Franchise360
Lead capture and tracking	✅ Automate lead capture using website-hosted forms or enter leads manually in the Franchise Expansion Manager app. Sales reps can track lead progress in the dashboard and get instant status updates via AI summaries and a purpose-built Development agent.	✅ Automates lead capture across every source, whether it’s via a franchisor’s website or their partner network, and centralizes candidate insights in a single recruitment module.
Custom qualification pipelines	✅ Create a completely bespoke sales pipeline with stage-gated stages, custom statuses and SLA timers, FDD cool off periods, and more.	✅ Configurable pipeline stages with automated notifications, assignments, and handoffs.
Candidate engagement	✅ Engage and share documents with candidates inside the Franchise Expansion Manager via secure, permissions-based extranet capabilities.	❌ While franchisors can track sales interactions and stages, there’s no proof of in-system communications or candidate engagement mechanisms.
Territory and unit opening	✅ Instant candidate conversion and record update, with automated onboarding project creation and Locations dashboard set-up.	✅ Franchise360 supports one-click candidate-to-franchisee conversion. Franchisees are automatically assigned their territory and given access to the wider platform.
Franchisee support portal	✅ Marketing support ticketing system within the Franchise Expansion Manager. Franchisors also have the ability to create their own help desk systems using Franchise Hub’s no-code business process automation platform.	✅ Franchisee support ticketing system is available within the system.

5. Security, deployment, and vendor services

Software	Claromentis Franchise Hub	Franchise360
Flexible deployment options	✅ SaaS and self-hosted deployments, including on-premises.	➖ Cloud-based deployments only.
Security and access controls	✅ Two-factor authentication, single sign-on, extensive permissions system, data encryption, detailed audit logs, and IP-based whitelisting.	➖ Role-based permissions
Data and content governance	✅ Automated version control, document ownership assignment, content review and expiration dates, role-based access controls, secure extranet features, and more.	➖ Document version control, role-based access
Compliance certificates and standards	✅ ISO 27001:2022 certified, HIPAA compliant, GDPR compliant.	✅ GDPR compliant.
24/7 customer support portal	✅ Every customer receives access to a 24/7 support portal, containing a content-rich knowledge base, platform training courses, release notes, a transparent ticketing system, and more.	➖ No indication of a 24/7 customer support portal, but Franchise360 does offer a free training system and email and phone-based support.
Custom development	✅ Claromentis’s in-house development team can build custom applications, integrations, and APIs on request.	✅ The Franchise360 development team offer custom workflows, extensions, and integrations — as well as specialized tools for class-based franchises.
Workflow and e-form consultations	✅Franchise Hub’s integrated BPA platform, InfoCapture, requires no development expertise. However, certain projects can be tricky to build for novices. To support customers, the Claromentis team provides hands-on workflow consultations.	✅ Franchise360 can help customers with bespoke or complex workflow requirements.

Deciding between the two vendors

Franchise360 leans heavily towards smaller, class-based franchise brands that may only require basic CRM and operations functionality.

On the other hand, Claromentis Franchise Hub provides an end-to-end franchise management system, equipped with intranet, LMS, no-code automation, development CRM, SOP management, performance management, and AI capabilities. This makes it more suitable for large and scaling networks that require comprehensive operations, compliance, training, and communications features.

For a more granular breakdown of which vendor is best suited for your needs, take a look at our helpful summary table:

Choose Claromentis Franchise Hub if...

Choose Franchise360 if...

Enforcing standards, training franchisees, and ascertaining compliance is non-negotiable. Unlike Franchise360, Claromentis Franchise Hub is well suited to franchisors that need concrete proof of franchisee compliance and operational consistency. Distribute SOPs and training; track acceptance rates and certifications; standardize operational checklists; and centralize unit-by-unit performance insights in real-time dashboards.

You need an end-to-end franchise management solution. Claromentis Franchise Hub contains every feature requirement you could possibly need in an FMS solution — from a customizable intranet with AI-powered communication tools to a boundless BPA platform that can automate any procedure. This allows you to consolidate your tech stack, reduce tech fatigue, and improve data quality and knowledge discoverability.

You want a solution with modern, AI-powered features. Unlike Franchise360, Claromentis Franchise Hub contains a suite of secure, permissions-based AI capabilities, including AI search, generative SOP creation, and AI assistants. Claromentis has also just launched a suite of franchise agents for monitoring operations, royalties, development, and support — with the option to build your own agents within the system.
Your SOPs and operations need bespoke solutions, not inflexible templates. Franchise Hub adapts to your unique processes, not the other way around. The BPA platform enables you to turn any checklist, workflow, project, or repeatable process into a standardized e-form and automated workflow. All without needing any extensive development expertise.

Your franchisees need their own integrated CRM. CRM capabilities are Franchise360’s bread and butter. This includes a dedicated CRM for franchisees to track opportunities, monitor customer interactions, and stay on top of customer jobs.
You could benefit from integrated class management features. Franchise360 offers class management tools as an added extension. This enables franchises to schedule classes, manage enrollment, and simplify payment processing.
You’re a service-based franchise. Franchise360’s limited feature suite and job scheduling functionality is best suited to franchises in the fitness, education, and care sectors.
You don’t need a “full” FMS solution. Though Franchise360 claims to offer an end-to-end solution, the software lacks fundamental e-learning, automation, royalty management, and SOP management capabilities. However, if all you need is rudimentary operations templates and a CRM, the solution may suffice.
You’re happy communicating using separate tools. Franchise360 provides limited comms tools, making it better suited for franchisors that would rather stick to WhatsApp or email for network communications.

Claromentis Franchise Hub and Franchise360 aren’t the only two contenders in the franchise management software market. To see how our solution compares to the other leaders, read the complete FMS comparison series:

See why we’re the one of the best FMS solutions on the market

Large and scaling franchise networks across the world depend on Claromentis Franchise Hub to centralize their communications, standardize their operations, ascertain unit compliance, and meet their ambitious growth goals.

If you think Claromentis Franchise Hub could help you achieve similar results, we’d recommend booking a tailored product demo with one of our experts. No obligations, no long sales talk — just a clear platform walkthrough, guided by your network challenges and requirements.

Reach your
full potential

Achieve growth without compromise.
Scale your franchise network with
Claromentis Franchise Hub

Book a Demo

Watch Video Demos

Claromentis Franchise Hub vs Franchise360 FAQs

Frequently Asked Questions

What are the pricing details for Franchise360 and Claromentis Franchise Hub?

Franchise360 is priced at £30 per location per month (up to 20 units, with reduced charges thereafter), including a £30 charge for head office. There is also a one-time setup fee of £1,000 for every customer.

Claromentis Franchise Hub is priced based on the number of locations in your network. Add ons, such as the Manual Magic AI integration and custom development work, will incur additional costs. BFA members receive a 30% discount.

What are the top Franchise360 alternatives?

The top Franchise360 alternatives for managing franchisees, standardizing operations, and expanding your network are:

Claromentis Franchise Hub
FranConnect
BrandWide
Operandio
FranchiseSoft