Claromentis Customer Success Stories

Woops! | Claromentis Franchise Hub Case Study

Written by Paul Morton | Jan 26, 2026, 1:31:00 PM

Key takeaways

Claromentis Franchise Hub provided Woops with an intuitive and user friendly digital workplace with a wide selection of productivity tools. With a great design as well as a quick and easy to use interface Woops! took full advantage of the apps available to them, including workflows and e-learning. 

About Woops!

Employees: 50

Industry: Retail

Customer Since: 2016

With 34 bakeshop locations across New York and the Tri-State area, Woops! needed a social and collaborative franchise management solution to connect their franchisees.

Customer background

Starting up in 2012 as a macaron pop-up shop in New York, Woops! are an expanding and exciting café, coffee, and bakeshop franchise. Now with 34 locations across New York and the Tri-State area, the Woops! tried-and-tested business model allows both business and baking enthusiasts to setup their own bakeshop franchise, spreading patisserie sweet treats across the community.

Purpose of the system

On brand and lovingly named “myWoops!”, Claromentis Franchise Hub will connect all Woops! franchise holders across New York and beyond. Their social intranet will serve as the main communication hub for all franchisees, ensuring that all Woops! sites can collaborate and innovate.

Critical applications

  • As the myWoops! intranet expands, the business process automation platform and learning management system will be vital
  • News and Blogs
  • Document Management System