The digital age is providing new solutions to age-old problems. Increased connectivity in all areas of life is allowing greater customer centricity. Consumers are dictating how they interact with businesses more than ever before, and employers must ensure that the workplace operates under the same principle. Just as customers now expect devices and services to be made-to-measure, employees are now expecting digital solutions designed with their needs in mind.
The 21st century is a time of rapid technological advancement, and businesses across the corporate world are still trying to catch up in regards to implementing new practices into the workplace to increase efficiency and employee satisfaction. In the age of the digital workplace, technologically advanced “smart software” has the power to transform the lives of businesses and employees across the globe.
Ensuring greater health and happiness
A wide range of research has been conducted into the importance of employee wellbeing. The results continue to show that companies who invest in the health and wellbeing of their employees have a happier, more productive workforce. Employees who work in companies that prioritise their wellbeing are stronger leaders and more collaborative with their co-workers – thus resulting in a greater performance for the company.
Due to the increasing importance of technologically advanced software in the workplace, employees in the modern economy often spend much of their day sitting at a desk, rarely getting the opportunity to exercise. However, the same software that confines workers to their desks can also provide the solution to this problem. Some workplaces have begun to sponsor competitions to get their employees more fit and active during the working day. Each employee is provided with a wearable health-tracker device, which requires daily walking challenges to be completed, with the top walkers of the day posted on the company intranet software. This is just one example of how the digital workplace is providing solutions to ensure greater wellness in the workplace, which results in a better performance for both business and employer.
The importance of financial security
You might think that the arrival of the digital age means that employers should only be expected to take a greater interest in the physical wellbeing of their employees. Increasingly, however, that scope is extending beyond traditional health concerns to the personal finances of workers. Just as a lack of exercise can be detrimental to one’s health, the health risks posed by long-term financial stress can be equally as damaging. A study found that over a third of UK employees (34%) found themselves distracted by their financial worries while working. Almost two-fifths (39%) admit to living from one payday to the next. Ensuring financial wellness not only improves the health of employees but leads to greater productivity in the workplace.
Providing financial management tools on a company’s in-house intranet software platform helps employees to get a holistic view of their financial situation, seeing their incomes and expenses all in one place. When such a programme is instituted, employees make better decisions. This undoubtedly leads to employees who are in better control of their personal finances, and thus are less stressed; a less stressed employee is also a more productive worker.
Your digital workplace
The digital workplace has given companies the opportunity to have a much greater involvement in their employees’ lives than ever before. Whilst “smart” intranet software platforms allow companies to engage with their target audience more easily, they allow companies to engage with their employees much more effectively too. A two-way approach to applying new developments to the business world is the best way to maximise the benefits of technological progress. When the two-way approach is conducted properly it acts as a feedback loop; engaging more with consumer bases leads to an increased company presence in the market, thus increasing revenue/profits, whilst prioritising employee wellness in the digital workplace leads to greater productivity, further increasing company performance.
Providing digital workplace solutions to guarantee that employee wellness permeates through the work environment must be the goal of every employer. Just as utilising devices to increase daily exercise aids physical health, instituting a wide-ranging wellness programme can immeasurably increase the physical and mental health of every employee. Allowing workers to take greater control over their physical and mental health, whilst also providing a means for them to take charge of their finances, leads to a healthier, happier and more productive workplace – an essential component of any successful business.
The road ahead
Innovations in the digital age are leading to a rethink of business practices across the corporate world. New technologies allow a focus on greater customer centricity, with consumers now expecting to be treated as individuals by big businesses. The same trend applies to employees of big businesses; as employees are also consumers of other industries, they expect a certain amount of employee centricity when they arrive at work. A two-way approach to providing a “digital shop floor” and digital workplace is an essential component for success in the modern economy, and it is certainly an approach that firms in the 21st century cannot afford to ignore.
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