How regular webinars can help your business grow

author Brett Dixon, March 24, 2017

No matter what industry you’re in or what stage your business is at, you really should be using your company intranet and extranet facility to incorporate webinars into your digital workplace. Webinars can be used internally for staff motivational talks and training and you can also use them to grow and develop your business.

Develop a connection with your audience

If you’re looking to build valuable connections with your audience, a live personal appearance is likely to be much more effective than merely sending out emails or publishing blog posts on a website.

Online businesses particularly can suffer from a disconnection between the company and the audience and that is where regular webinars can really help. Through a webinar, you can share a live video with your audience. This humanises you and your brand and provides clients with a chance to get to know you. A live webinar can allow someone to see your personality in a way that a blog post or piece of written content can never do.

Webinars are perhaps the most effective customer engagement tool at the disposal of business owners. By offering your clients an opportunity to interact with you via a regular webinar, you are practically guaranteed to grow your customer base, and this will be reflected in your revenue stream.

Become an expert in your field

Although you can have plenty of informative content on your company website, you can easily transform that content into a 45-minute online extranet workshop for suppliers or clients. Webinars have much more visibility than simple blog posts or online articles because they are viewed as an ‘event’.

You can also provide webinars that catch your competitor’s audiences too. This will add to your credibility and adds to your online authority as an expert.

Webinars can also be used for staff training. Your company intranet can be a perfect vehicle for facilitating a training webinar for in-house staff, and you could also use your extranet set-up to offer training to remote workers. Webinars can offer a perfect solution to training staff who work in different time zones as the sessions can all be recorded and left on the intranet where staff can revisit them at any time convenient to themselves.

How to host a webinar

Webinars usually utilise some form of slideshow presentation to form the framework of the session. You could use PowerPoint for your presentation, or some other form of bespoke presentation software that is more applicable to your company’s specialism. It works well if you intersperse the presentation slides with personal video appearances too. These can happen live or they can be pre-recorded if you prefer.

When deciding on the content for a webinar, it’s important that you leave your viewers feeling that they have taken away something of value that is immediately actionable from the session. For this reason, it’s best to focus on two or three key topics that you can cover in depth, rather than picking a dozen and skimming over them.

This strategy of presenting bite-sized chunks of learning lends itself very well to devising a series of webinars with one clear end goal. The idea is to engage your viewers so that they attend all the sessions with the specific end goal in sight at the conclusion of the series.

At the end of the series of webinar sessions you could use the final one as an opportunity to pitch a new product or service to your audience who should be fully engaged and bought-in to your brand by then.

Partner webinars

One way of growing your list of clients is to collaborate with other influencers in your niche and host a partner webinar. Partner webinars involve the creation of the presentation by one party and the other simply inviting their audience of clients or suppliers to join it.

You create a registration page for the webinar and pass it to your ‘partner’ who then shares the page with their audience. Anyone who wants to attend the webinar will sign-up, automatically expanding your email contact list. If the goal of the webinar is to achieve sales, the usual arrangement between partners is a 50/50 split of sales revenue.

Partner webinars can also be useful when they are used to share staff training between similar organisations. This can significantly reduce the cost of staff training for your HR department and can also open up a potential new pool of knowledge and shared expertise for both your staff and your partner’s.

In conclusion

Hosting webinars over your company intranet and extranet can be a great way of improving staff training, engaging with existing customers, and increasing your client base. A targeted series of webinars could not only generate revenue for your business, it could also save you money too, especially if your business in run primarily online.