Attract and Retain the Best Employees Through Your Digital Strategy

Are you attracting the high calibre employees that you expect? Are you retaining your workforce, or do you have a high turnover? If you’re not happy with staff recruitment and retention, it may be because your digital workplace isn’t up to scratch.

The days when the workplace was simply a physical space for employees from 9am to 5pm are long gone. Today, the digital, instant-access environment means employees are always connected, meaning the physical office isn’t always the place where most of the work is done.

Employees are able to communicate and collaborate in new ways as the workplace becomes truly digital. They need the ability to share knowledge across the organisation, forging new business relationships beyond those in their immediate workspace. The traditional, old-fashioned office procedures no longer meet the modern workforce’s needs.

Why the digital workplace is important

Studies of employees have revealed that the benefits of a digital workplace will attract and retain high-quality employees. A survey of office staff showed that 64% would accept a lower-paying job, if they could work in a more flexible manner, away from the office.

In addition, employee satisfaction increases by 20% when companies introduce social media tools to their intranet, while organisations that have a strong, online, social network are 7% more productive than those that don’t. Subsequently, employee engagement increases, producing an increase of a massive 87% in staff retention.

Studies have also shown that communication tools, such as instant messaging on mobile devices, are the preferred option for employees, who like the flexibility of the modern options over traditional methods such as email or face-to-face meetings.

As a result, an increasing number of organisations are committing their budget to improving their digital workplace strategy. An effective intranet will integrate the technologies already used by staff in their leisure time, such as instant messaging and social media tools, into the workplace to make the office a more enjoyable place to be.

Greater job satisfaction leads to increased productivity and an efficient digital system can drive cultural change in an organisation, improving commercial success in the long term.

Changing workplace trends

The way in which employees connect and collaborate has changed beyond recognition in the past three decades, thanks to advances in technology. It has become increasingly important to utilise technology in the workplace to ensure continued growth.

For example, as older, more experienced members of staff retire, it’s essential to capture their knowledge before they leave and it’s lost forever. In addition, due to the rapid pace of today’s working environment, staff must work more quickly and collaborate more efficiently to ensure their jobs get done.

It’s vital that they can find the resources they need in as short a time as possible, so a well-organised digital system is essential. As the use of mobile devices and the internet grows, workplace changes are exacerbated further by demands to cut costs and increase productivity.

This makes it more difficult for staff to meet market expectations. These trends are combining to reshape the whole work environment.

Responding to change

The modern digital workplace addresses these concerns by helping organisations in various ways. Working practices can be introduced that help employees to carry out their duties more effectively and transparently, using social networks for better leverage.

Online and offline communications can be unified by enabling employees to remain connected through mobile devices, providing access to corporate information and tools anywhere, at any time. Employees’ existing experience and skills can be enhanced through training to ensure they fully understand the digital system and therefore enjoy using it.

An effective digital workplace will provide greater flexibility, choice and personalisation for staff. Virtual work environments will provide the resources for employees to remain connected in any work location, whether they’re on the road, or working from home.

This in turn will minimise expenditure and improve productivity by ensuring the staff have the correct tools and information at all times. This will attract the right talent to the organisation by providing the innovative and progressive working environments that they expect.

Natural evolution of the workplace

The digital environment will evolve your workplace firmly into the 21st century, combining employees’ skills and technology to provide an efficient environment. Digital technology that encompasses all the necessary tools to get the job done ranges from core business and HR applications to enterprise social media tools and virtual meeting tools.

Many organisations already have some of these components, so for most, it’s not a case of building the digital workplace from scratch to improve the business’s functionality. It’s a case of enhancing what you already have. For example, most staff today will already have smartphones, so by enabling them to digitally enter sales opportunities, or submit expenses and check payslips online, you’re improving your company’s digital capabilities with little effort or expense.

Even if totally new technology is needed, the long-term benefit will outweigh the initial cost. If your workplace isn’t moving with the times and going digital, you’re in danger of falling behind and losing out on the available opportunities in the future.


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