Shakespeare would not be terribly impressed but the point is valid. Although a rose by any other name would smell as sweet – users will get more excited, and participate more, in upcoming intranets launches where the system is not called ‘The Intranet’.
We have posted about intranet names a year ago, providing many project examples form our extensive experience in working with intranets around the world.
The reason for this short post is that we are currently launching an intranet for a company in New Mexico – more on our continued exciting global reach in future posts – where the employee participation on choosing a name for the intranet reached impressive standards even by our own tough benchmarks. In summary
- 93 employees suggested names for the intranet
- A total of 283 names were suggested
Why is this exciting?
- The outcome is great – a great name and a great strap line.
- Extensive participation in this process shows our client is already engaging and generating interest from a wide cross section of employees.
Our immediate challenge is to incorporate the name into the mock up design process – including logo generation – and to bring this whole concept into the intranet as a whole – obeying the corporate style guide we have already been provided with.
Hopefully there will be a celebratory fizz of some kind for the employee that suggested the winner!