Claromentis for Marketing Companies

Marketing companies need to demonstrate a solid understanding of the value of the online world and constantly innovate in the way they interact and conduct business with their own customer base if they are to maximise their client acquisition opportunities and increase their own credibility.

The marketing spend of companies is moving ever more away from traditional media to online, and marketing companies that wish to increase their own brand need to show thought leadership and vision in their use of such technology.

Marcoms is at the centre of many intranet, extranet and collaboration projects as companies look for consistent branding and messaging from public facing sites, partner portals and intranets.

When embracing permission based online collaboration, marketing companies therefore have essentially a multi-faceted agenda.

• They must walk the talk - they cannot credibly assist companies with online information hubs and portals if their own client interactions still rely on emails, entertainment and creative in person pitches.
• Their own business is ideally suited to tailored and efficient information flow, digital asset management and permissioned processes provided by a portal, so they have much to gain from such deployments.
• If they can gain this higher ground they can add revenue through deploying appropriate software via a partner program with software companies.

Claromentis are pleased to provide assistance to marketing companies in setting up their own extranet based client collaboration systems.

We provide marketing companies with the software, the branding and the training to ensure that not only are the business efficiencies achieved, but that their understanding of portal technology is greatly increased and they can credibly discuss internet based collaboration with their own clients.

In addition to the training and awareness the actual systems provided for our Marketing customers will normally comprise the following:

• Extremely precise branding
• Precise and well architected interfaces
• Extranet based collaboration
• Digital asset management
• Rich news channels
• Project Management to control client projects
• Form based processes for accountable process interaction with clients

When deploying collaboration systems to the customers of a marketing company, Claromentis are pleased to offer a partnership program.

The marketing company will normally look to provide branding, design and creative vision and Claromentis the collaboration framework and internet technologies to make it happen.