Working with Partners from other cultures

The world is a challenging environment right now, but for Claromentis it is full of opportunity as our cross platform, commercial but open source extendable information management solutions continue to be adopted around the world.

This global opportunity brings with it several challenges for us:

• Making sure we provide the partner channel with everything they need to promote Claromentis in their own language and culture. This involves localisation files, user guides and web site content translation just to get on the first page.

• Making sure we are sensitive to understanding the partners abilities – when all of the communications with us is in for them a foreign language and if we are not extremely attentive this can lead to considerable misunderstandings and incorrect perceptions.

• Recognizing that in many parts of the world we as a company do not yet understand which of our solutions are the most appropriate to add value to the local customer base.

• Being very aware that we are not aware of the alternative solutions available in that country, and so need to embark on a discovery process with new partners in each new area.

• Trying to set and maintain a suitable pricing model for our customers, partners and ourselves.

But despite these challenges this is just such an enjoyable process. Working with customers and partners from other countries and cultures brings all of us a special interest. We so enjoy meeting our partners and customers from around the world – it adds to all of our lives in so many ways.

Partners global, partners