The rise of the Web Within
I think we have been witnessing a quiet revolution over the last couple of years that might not have generated the publicity it deserved.
The Web has moved inside the heart of even small to medium corporations – no longer as a product set – but as a framework, API and information layer within which web apps are rising to their natural place in helping the business to solve real problems.
I work in the front line of our sales efforts and in the last few months I estimate that 75% of our projects started with a requirement to do something in a better way. Only 25% have started with ‘Our company is looking for an Intranet’. The rest start with ‘can you help me do this?’
The customer has a problem and needs modern, elegant, fresh software to deliver a solution. Of course it will be web based – what new small to medium sized applications are not?
And of course the new software will not be accessible to the public – but by the company associates and optionally the supply chain and reaching out to key customers.
Help me solve a problem!
The ‘web within’ has truly arrived in a way that can now be leveraged by any SME business without prohibitive costs or the need to take unnecessary risks – and without calling it an “intranet”. Indeed in many cases they already have one of those – but it does not address the problem bought to us in any meaningful way – if at all.
At Claromentis our framework of existing code and applications, our information layer and prototype based development process, our natural understanding of what businesses need and our honest and open engagement make sure that ideas are sanitized, jointly refined and finally deployed successfully.
These are agile projects and exciting engagements that make a real difference to a business – one set of stakeholders at a time.
They also make life really interesting for the sales team!