Individual Talent
I was thrilled tonight to see the wife of one of our directors being interviewed on television – refreshingly nothing to do with information management software but actually about her wonderful business of making cakes – see here.
It reminded me once again of the importance of individual talent and enthusiasm, and how lucky we are in Claromentis with the people we have. It is simply amazing what the right team of people can achieve.
I don’t expect to be contacted by the BBC anytime soon for a TV production, but its still nice to get articles about the direction of Claromentis from online channels like CMS wire – for example this one which was published by Irina Guseva this week.
We all talk about buzz marketing, the truth is that given any opportunity at all true talent will just shine out – we don’t need to work hard at creating a buzz, we need to work hard at being great at what we do.
