I had a thought provoking meeting yesterday with an extremely competent publicly funded but private industry facing organisation with whom we have been in discussion with for a year or so.
The discussion ranged over the challenges for a ‘normal’ UK company to fully embrace technology with all of the productivity benefits that might bring – and how naturally consultative technology vendors like ourselves might be given resources or encouragement to encourage that consultative, process orientated engagement with UK companies.
I found all of the discussion extremely interesting. Some fundamental questions for Claromentis for us all to consider were :
1. To what extent does it fit our business model to really become consultants, rather than naturally trusted advisors, in the collaboration space?
2. Can we preserve the essence of our collaborative relationships with our clients if we specifically charge for such a consultative relationship?
3. Much or our expertise comes from practical experience with a cross section of global companies – how would they react to Claromentis sharing those experiences to refine our engagement models with other companies, some of whom might be their competitors?
4. To what extent does our relationship depend on the engagement team – our key staff – having many years of experience with Claromentis, and the unusual experience of our customers having a direct line to the people that control the direction of our platform? If we build up a BPM team – for the first year they would lack that confidence that comes from the experience of helping many other companies meet and exceed their goals from deploying Claromentis.
But these, on reflection, turned out to be exciting and interesting open ended questions.
I am sure that by having access to BPM toolkits and expertise, we can simply engage those customers that might benefit from our increased resources and skills to provide a more formal approach to our current free, pragmatic advice that would increase the quality of that early engagement.
We can partner up BPM staff with our existing engagement teams.
We can then absolutely leave it to the customer to chose if they would find a more formal Business Process partnership with ourselves to be useful as they deploy processes – or alternatively we just deploy what they themselves understand that need.
Encouragingly every customer we talk about e-forms and business processes ( almost all of them ) seem very, very open to advice on what they are trying to achieve, putting it into context – and making sure they are not having us deploy a process into the platform that actually was broken, even in its paper equivalent.
So I do believe the core values of Claromentis, the overarching nature of our framework and the highly configurable nature of our e-forms solution (indeed all of our products) means we certainly have a configurable code base to listen, understand and make a difference.
The current confusing space for a typical UK company trying to work out what software company might actually listen to what they have to say, understand their business, and then implement software and training that really impacts the way they perform what are to us very understandable tasks all leads Claromentis to give this more formalized approach to our consultancy a priority for 2009. With the current emphasis on e-forms in our development road map there is a certain sense that the timing is relevant.
Fundamentally – we right now have a sensible, listening approach to working out how we can help every company we engage with. If formalizing and extending this relationship to more a more structured analysis of our customers processes – looking for wider business context for improvements before we configure any software at all – is of value to any company then of course we should offer this service of Business Process Management.
After all, our clients can always just say ‘no’ – that is their choice and that that is great – our client relationships are fun and that is how it should be and must remain.
General Intranet Posts, People and Cultural Issues, Services
BPM, consultancy, e-forms, eforms, intranet consultancy
