Intranet Blogs
Within an intranet the use of blogs allow for informal, easy to generate and time sequenced content to be generated by relevant staff – and for interested user to be able to comment – in a very similar way to the use of blogs in the public internet space.
Some key differences are :
- The community is already created for the author
- Intranet permissions allow particular blogs to be revealed to relevant readers only
- The reputation of the author ( CEO for example ) exists separately from the authors ability to generate interesting content.
- Blog participants are much more likely to adhere to conduct and ethical standards required by their organization
Intranet blogs are often generated by executives or the management team as a way to communicate thoughts with their staff and to communicate strategy in a way that employees might be more likely to absorb than more traditional alternative methods.
They can also be used as an interview process with key staff to capture their thoughts on how they achieve results, or by departments to encourage participation in various key initiatives.
Claromentis allows for permission based news channels to be styled as blogs whenever needed, and for those blogs to be seen as components on the home or departmental pages or directly accessed from the internal menu systems.
Commenting and interaction can be controlled with each post on a blog – alternatives are
- No commenting
- Instant publishing of comments
- Approval of comments required
- Anonymous commenting enabled
In general we recommend that commenting should be instant – as that is what participants expect and employees normally adhere to reasonable standards of language and content – or completely anonymous where ‘the truth’ is sought from the targeted audience without fear that expressing their opinions might jeopardize their careers.
Claromentis also offers corporate social networking through the new Innovate application, that provides features similar to Facebook and Twitter within the corporate intranet. For many clients this newer enterprise 2.0 application is complementing, extending and even taking over the informal collaboration requirements for which blogging and wikis were the only solution before social networking became such a mainstream technique.








